Farmer’s Business Network, Inc. Selects New Velocity as its Sales Training Partner

CARY, NC — Spet. 24, 2018 — Farmers Business Network, Inc. (FBN), an independent and unbiased farmer-to-farmer network of thousands of North American farms, has selected North Carolina-based New Velocity to provide sales and leadership training to its growing sales force.

FBN’s sales success will be improved upon by New Velocity’s sustainability program of online, onsite and ongoing training working together in various cadences, and with customized content. 

“Farmers Business Network succeeds when our farmers succeed,” said Dick Wedmann, VP of Sales at Farmers Business Network. “We are built on putting our farmers first – and one of the keys to doing this is by having strong personal relationships with our farmer members, and sharing with them the latest offerings from FBN that help make their operational decisions easier. Now, New Velocity strengthens our ability to empower our decentralized sales team with the information and tools they need to best serve our members and continue to put farmers first.” 

New Velocity was recently named a top sales training company for 2018 by Training Industry, the most trusted source of information on the business of learning.

“New Velocity has quickly emerged as the leading provider of comprehensive sales and leadership development training, enabling organizations like FBN to become outstanding versions of themselves,” said New Velocity CEO Chris Daltorio. “New Velocity’s focus is to meet our clients’ needs and develop new foundations of success that stick.” 

In 2017, FBN raised $110 million to empower independent farmers who had been squeezed by big agricultural companies and low commodity prices. The organization uses data analytics to help farmers get accurate operational benchmarking, cut costs, increase profitability and gain distribution for their crops. FBN also has an input e-commerce platform as well as FBN Crop Marketing, helping farmers to make more data-driven marketing decisions. 

New Velocity’s award-winning training consists of: virtual instruction through its web-based platform, Virtual Velocity; onsite instruction featuring word-by-word role-play exercises and activities designed to motivate, educate and activate teams; and ongoing reinforcement via SuperStudio sessions utilizing industry-leading Lightboard technology, coaching, gamification and role-playing — all customized to ensure that training sticks.

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About New Velocity

At New Velocity, we believe that improving sales success is the result of changing and reinforcing desired behaviors. We accomplish this via our sustainability program of online, onsite and ongoing working together at various cadences, and with customized content, to meet our clients’ needs and developing new foundations of success that stick.

About Farmer’s Business Network, Inc.

Farmer’s Business Network, Inc. is an independent farmer-to-farmer network, built by and for Farmers, representing Farmers FirstSM. FBN members receive comprehensive farm benchmarking, real world seed performance, input optimization and pricing analytics based on over 115 million acre events of real-world precision agronomic data. The FBN Direct e-commerce platform provides national, transparent pricing on ag chemicals, fertilizers, seeds, technology and services. FBN Crop MarketingTM provides farms premium contracts, production contracts, risk management, and price intelligence powered by a global buyer network.

The FBN network has grown to covering more than 25 million acres of member farms in the U.S. and Canada. Blending the best of Midwestern agricultural roots and Silicon Valley technology, the company has offices in San Carlos, Calif, and a National Operations Center in Sioux Falls, S.D., and employees spanning 25 states and Canadian provinces.

The FBN network’s mission of creating a better farm economy has earned the support of world-class technology investors GV (formerly Google Ventures), DBL Partners, Kleiner Perkins Caufield Byers LLP, Bow Capital, Acre Venture Partners, Temasek, and T. Rowe Price. To learn more, visit:

Vicki Daltorio